Brand/Label Approval

How to Apply for Brand/Label Approval

All malt and wine products shipped into or sold within the State of Alabama for distribution must first be approved by the Alabama ABC Board Licensing and Compliance Division.  Registration requests should be submitted to You must receive a stamped approval from the Licensing and Compliance Division prior to the product being shipped or sold within the State.  Please allow two to three weeks for processing. Further instructions listed below.


Products to be Shipped through a Licensed Wholesaler:

To request approval for products that will be shipped to licensed wholesalers of the Board, please complete the Brand/Label Registration form (LCD-41) Instructions are included at the bottom of the form.


Products to be Shipped directly to Consumers through a Licensed Direct Wine Shipper:

To request approval for products being shipped directly to consumers through licensed Direct Wine Shippers, please complete the Direct Wine Shipper Brand/Label Registration form (LCD-42). Instructions are listed at the bottom of the form.


Please note:  If an Alabama ABC licensed winery obtained Brand/Label approval for its products prior to obtaining a Direct Wine Shipper license, it is not necessary to go through the approval process a second time.  Under these circumstances, a list of previously approved products should be submitted with the Direct Wine Shipper application for verification.


If you have any questions regarding the approval process, please contact the Licensing and Compliance Central Office at (334) 213-6300.