Product Management

The Product Management Division is responsible for the pricing, purchase, warehousing, transport, distribution, merchandising, and sale of liquor products for the State. Products are evaluated, consumer preferences are analyzed, and more efficient supply lines are considered every day. Operating hours and outlet locations are evaluated for convenience to adult consumers and efficient operation. Our sales staff is trained to serve the consumer and prevent the access to alcoholic beverages by anyone under the age of 21. Product listings are made available to licensees and the public. Personal imports or specialty products are made available to the public through sales outlets.

Chief Operating Officer

Neil Graff


Product Director

Brian Guilbeau



Contact Us

Product Management Division

Phone: (334) 260-5417
Fax: (334)260-5448

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