The Alabama ABC Board’s quarterly sweepstakes registration form for March 2024 is live and accepting entries.
Alabama residents have until Feb. 25 to enter.
Approximately 50 places in line will be awarded at each of 22 selected ABC Store locations located throughout Alabama March 23.
Winning a place in line does not guarantee any specific product, however; it will allow selected shoppers a specific position in line at each of the 22 ABC Stores on the day of the event.
Winners must be present and in line at the selected store no later than 9:30 a.m. on the day of the event. ABC Store employees will verify the identities of the sweepstakes winners and their assigned positions in line. Winners must present a State of Alabama issued ID, Alabama driver's license or military photo ID. The name on the ID must match the name on the sweepstakes entry.
Winners not in line by 9:30 a.m. on the day of the event will be disqualified and the line will adjust to absorb the missing participant’s position in line.
Participants may purchase one item from table 1 and one item from table 2 for a total of two bottles.
Item availability for each store will be posted online March 11.
All entrants may select up to four ABC stores for consideration and will receive a notification by text and email Feb. 28 whether or not a place in line was awarded.
There will be a walk-up line available to shoppers who do not win a place in line. Because inventory is limited, it is possible fewer items will be available to shoppers participating in the walk-up line.
The 2024 quarterly release program is in addition to the Alabama ABC Board’s monthly release program scheduled to take place in February, April, May, July, August, October and November, and its annual sweepstakes scheduled for December.
Please visit https://alabcboard.gov/stores/events/limited-release-programs and select Quarterly Release Program to enter and for additional details such as participating store locations and items available for purchase on the day of the March release.