ABC Sweeps Day Sales Tops $2 Million

The Alabama Alcoholic Beverage Control Board’s 2024 Limited Release Sweepstakes held Dec. 14 set yet another financial record in its short six-year history with sales of $2,343,725 and topped sales from 2023 by $448,340.

Eight ABC stores around the state hosted eager shoppers looking for exclusive, hard to find whiskey priced from under $30 to more than $7,000 per bottle. In waves of 30, shoppers were allowed to purchase products from four tables—one bottle from Table 1 (most highly-allocated products), two bottles from Table 2, one bottle of each brand on Table 3, and two bottles of each brand on Table 4.

Afterwards, customers who were not randomly selected by computer, registered onsite for an opportunity to shop the remaining allocations. More than 30,000 people registered for a chance to win a spot in line.

Look for 2025 Limited Release Sweeps details to be released fall 2025.

Facts About the 2024 Sweepstakes:
- The one-day event produced sales of $2,343,725, up 23.6% over last year.

- Several items were offered in larger quantities than last year which ensured more people had the chance to purchase allocated items.

- 39,409 items were available for purchase – an increase of 11,818 bottles available in 2023.

- All Golden Ticket winners (first person drawn in the sweeps at the eight stores) participated. In previous years, Golden Ticket winners have not participated in the sale.