You did not win a spot in line. Don't worry - you can still participate!
Each location will be accepting walk-up participants! We only awarded 150 spots in line, but we have plenty of great bourbon that is available for purchase by other customers. You will still need a valid Alabama State issued photo ID, Alabama driver's license or military photo ID. If you are military personnel stationed at a base in Alabama, you will need to show proof of residency. Valid ID as specified above or proof of residency (military personnel) is required to register as a walk-up participant.
We will have a registration tent set up specifically for walk-up participants at every location that will open at 8:00 a.m. These tents will be placed in locations near the edge of the property. Many people in the past have arrived early to get a good spot in line, however we will not be accepting any registrations until 8:00 a.m. No customers will be allowed on the property before their allotted time slot (winners) or until the registration tent opens at 8:00 a.m. for walk-up participants. Just like with the sweepstakes winners, we will be assigning a timed slot to groups of 30 participants from the walk-up line. Times are listed below. The times listed show the time at which the walk-ups will be allowed on the premises. Again, participants are not allowed on the property until their assigned time slot.
The use of a mask is not required, however, to protect yourself and those around you, the use of a mask is appreciated.
To keep the crowds manageable and to allow for the comfort and safety of all involved, participants will only be allowed to get in line at their specified time.
Participants may purchase from Tables 1-4 as detailed below.
Table 1 - 1 bottle from Table 1 - (1 item total) - (these are the most highly allocated products)
Table 2 - 2 bottles from Table 2 - (2 items total - must be two different items) - (these are the second most highly allocated products)
Participants will not be allowed to purchase two of the same items from Table 2.
Table 3 - Choose as many different items as you would like on this table, but you are limited to 1 bottle per item.
Table 4 - Choose as many different items as you would like on this table, but you are limited to 2 bottles per item.
The line will then go around the perimeter of the store to accommodate safety measures for all participants. The products displayed on the tables are spaced apart so participants can shop each table in comfort. Only two bottles of each item will be on the table at any given time. They will be refilled as they are purchased. We plan to have one ABC store employee at each table. Participants will be required to stay in line and not move ahead of the participant in front of you. All products available in the Limited Release shall be available via this method. You shall have the opportunity to shop every product that is still available within your time slot.
Thank you for your safe participation in the 2024 Annual Limited Release.